Influencer Marketing Industry Emerging Stronger than ever during COVID 19
the global covid-19 epidemic has forced the influencer marketing community to shake rapidly.the immediate impact of covid-19 on companies are far-reaching and the marketing room is beginning to see big shake-ups no matter in which sector you are in.now that employees are adapting to operate from home, promotional budgets have been frozen, and all business activities have been either delayed or scrapped, the influencer marketing community has responded rapidly and adapted.it’s a delicate time for us and at those moments, marketers don’t want to come off as flippant or naive.therefore allocating a campaign budget which cannot always be tracked for revenue, might not be such a smart strategy for us all during a time of such confusion and upheaval. on the other side, the use of social media has gone up dramatically.there is a wide space for critical media information which can be used during those periods.in particular, influencers are well-equipped to respond to the current situation and the fact that people actively pursue information that people could find useful through self-isolation may theoretically be grist to the mill.here’s the latest in influencer marketing on social media live streaming is a movement – with millions of people limited to their homes, the live streaming industry has seen an unprecedented increase.while interacting with their followers in real-time has always been common among instagram influencers, coronavirus outbreak has resulted in a surge for this kind of content.brands hold live streaming sessions with influencers to introduce the fans something new to the table and give them an experience.any of the most trends live streaming sessions are food, baking, makeup, fashion and exercise.even the wellness industry took advantage of this development.with more and more people joining a workout regimen to break their dull days’ monotony, fitness influencers also saw increased interest on live fitness videos.in china, during the lockdown, many luxury brands turned to live streaming as they rely for the majority of sales on asian countries particularly china.josie zhang, burberry china’s president said: “customers are looking for new products, and live streaming is a secure and exciting way for us to offer exactly that, particularly at a time when some customers cannot join us in stores.image credits spread the word – marketers have used marketing influencers to support purpose-driven promotions that draw on the vast scope of influencers and get a message out.it is time for influencers to take advantage of their power to raise knowledge of the pandemic.more and more viewers would resonate with them if they are sincere and in this moment genuinely no one likes to see influencers endorsing goods without any message behind them.finland’s government has classified influencers as ‘primary staff’ and is trying to share pandemic knowledge.people are more likely to hear anyone they want than just a facialless name.also the world health organisation has mobilized a number of global influencers for the #goodhands “clean hands initiative” which is a movement to empower people to wash their hands regularly and often.but we will certainly see companies giving influencers such positions to raise awareness and promote a meaningful message, as well as produce funds for those in need.image credits collaborations on tik-tok are soaring – the tiktok platform has seen soaring commitments over the past month since the planet was on lockdown.in a single week, tiktok saw a 12% growth in global downloads, moving from 25.4m on 9 march to 28.5m on 16 march.it’s certainly the hottest app right now, with growing millions of users entering the app.tiktok is often filled with coronavirus promotions, with movements mostly initiated by influencers or popularized.because of the coronavirus material that they shared, so many tiny developers have got viral.one example is rachel leary, who recently made a viral video of herself ‘raving to the tune of the bbc news theme’ and who now has more than 19,000 followers on the website.picture credit solution-based content – solution-based technology is another theme that we’ll definitely see for quite some time now. everything that is instructive or instructional on makeup, fashion, health, food, meditation, etc. is attracting users’ interest through social media.this is the time for influencers to connect with their fans as best as they can, and to create a group.the public loves something that helps them get through these stressful times.As more and more influencers start hosting engaging sessions on their social media accounts, this will eventually become the next destination for advertisers to reach out to their clients.it is not the best time for marketers to actively advertise or sell their product, influencers can play a significant role in helping them do so as it is much easier to interact effectively strategically through influencer marketing.it’s ironic because the influencer community has been a source of derision in the past but people are more than ever looking for a group during these difficult times.influencers are more important now than ever in helping people together get through this global crisis.please share your thoughts on our facebook and instagram post.if you would like more information on the new developments in digital marketing please email us on our contact us post.